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Wednesday, 29 July 2015
Guiding Taman Mini Indonesia Indah
Ini adalah video pariwisata kita guiding taman wisata di Jakarta
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Sunday, 26 April 2015
Kelebihan dan Kekurangan Objek Wisata
1. Taman Sari Gua Sunyaragi
Tempat wisata Cirebon yang satu ini adalah sebuah kawasan cagar budaya dengan luas area 1.5 hektar yang dibangun pada tahun 1703 oleh Pangeran Kararangen atau Pangeran Arya Carbon. Di sinilah tempat bertapa dan beristirahat Sultan Cirebon dan keluarganya. Oleh karenanya, terkenal dengan sebutan Sunyaragi. Sunya artinya sepi, Ragi artinya raga, atau tempat untuk bermeditasi (menyepi).
Di area objek wisata Cirebon ini, terdapat sekitar 18 bangunan kuno yang secara arsitektural adalah perpaduan antara Indonesia klasik dan China pada setiap ornamen bangunan. Inilah daya tarik tempat wisata di Cirebon yang satu ini. Selain para penyuka tempat-tempat bersejarah, para pecinta fotografi juga menyukai kawasan Taman Sari Gua Sunyaragi dengan kondisi yang artistik. Untuk dapat masuk, Anda harus membayar tiket masuk Taman Sari Gua Sunyaragi sebesar Rp 10 ribu per orang, terbuka untuk umum sejak pukul 8 pagi hingga 4 sore.
Inilah beberapa kelebihan dari Taman Sari Gua Sunyaragi, berikut adalah :
Taman Sari Gua Sunyaragi harusnya di rawat dan dikemas dengan baik, agar mungkin tempat ini bisa menjadi incaran para wisatawan asing dan domestik.
Masyarakat harus lebih memperhatikan kebersihan, kenyamanan dan ketertipan di sekitar pantai agar Pantai Nirwana lebih terjaga kebersihan dan kenyamanannya.
Tempat wisata Cirebon yang satu ini adalah sebuah kawasan cagar budaya dengan luas area 1.5 hektar yang dibangun pada tahun 1703 oleh Pangeran Kararangen atau Pangeran Arya Carbon. Di sinilah tempat bertapa dan beristirahat Sultan Cirebon dan keluarganya. Oleh karenanya, terkenal dengan sebutan Sunyaragi. Sunya artinya sepi, Ragi artinya raga, atau tempat untuk bermeditasi (menyepi).
Di area objek wisata Cirebon ini, terdapat sekitar 18 bangunan kuno yang secara arsitektural adalah perpaduan antara Indonesia klasik dan China pada setiap ornamen bangunan. Inilah daya tarik tempat wisata di Cirebon yang satu ini. Selain para penyuka tempat-tempat bersejarah, para pecinta fotografi juga menyukai kawasan Taman Sari Gua Sunyaragi dengan kondisi yang artistik. Untuk dapat masuk, Anda harus membayar tiket masuk Taman Sari Gua Sunyaragi sebesar Rp 10 ribu per orang, terbuka untuk umum sejak pukul 8 pagi hingga 4 sore.
Inilah beberapa kelebihan dari Taman Sari Gua Sunyaragi, berikut adalah :
- Lokasinya sangat luas
- Bangunan batu tua yang masih kokoh
- Hamparan rumput yang hijau membuat tempat ini terlihat sejuk dan nyaman
- Biaya masuknya murah
- Lokasi Taman Sari Gua Sunyaragi juga sangatlah strategis
- Bagian pesanggrahan dilengkapi dengan serambi, ruang tidur, kamar mandi, kamar rias, ruang ibadah dan dikelilingi oleh taman lengkap dengan kolam.
- Kondisi bangunannya kurang terawat
- Lorong - lorong Taman Sari Gua Sunyaragi banyak coretan - coretan tangan jahil
- Banyak pasangan remaja yang sedang pacaran, sehingga menyulitkan pengunjung dalam menjelajahi situs Taman Sari Gua Sunyaragi tersebut
Taman Sari Gua Sunyaragi harusnya di rawat dan dikemas dengan baik, agar mungkin tempat ini bisa menjadi incaran para wisatawan asing dan domestik.
2. Pantai Nirwana
Pantai Nirwana berlokasi kurang lebih sekitar 14 KM di sebelah selatan kota Padang. Pantai yang berlokasi tidak jauh dari Pelabuhan Teluk Bayur ini adalah salah satu tempat wisata di Padang yang paling disukai karena akses yang mudah dan jaraknya yang tidak jauh serta suasana fresh yang ditawarkan. Waktu terbaik untuk berkunjung ke Pantai Nirwana adalah pada sore hari, karena dengan begitu Anda akan dapat menikmati indahnya matahari terbenam, kemudian dilanjutkan dengan pemandangan lampu sorot dari Pelabuhan Teluk Bayur.
Berikut ini ada beberapa kelebihan dari Pantai Nirwana, yaitu :
- Panorama air laut yang menakjubkan
- Hamparan pasir putih yang mempesona
- Air lautnya terbilang sangat jernih dikelilingi daerah perbukitan dengan tanaman tropis
- Diyakini air laut di Pantai Nirwana bisa digunakan untuk terapi.
- Sepanjang jalan masuk ke pantai telah tersedia berbagai fasilitas seperti, kafetaria, arena bermain anak, dan layanan sewa perahu.
- Lokasi ini juga sangat strategis sebagai tempat untuk menyaksikan matahari tenggelam (sunset).
- Kurang ada perhatian dari masyarakat di sekitar pantai,baik kebersihan kenyamanan dan ketertipan
- Banyak sekali gubuk-gubuk liar yang digunakan pacaran muda-mudi bertambah kurang elok di sekitarnya
- Fasilitas toiletnya kurang terawat
Masyarakat harus lebih memperhatikan kebersihan, kenyamanan dan ketertipan di sekitar pantai agar Pantai Nirwana lebih terjaga kebersihan dan kenyamanannya.
Sumber :
Saturday, 21 March 2015
Kepariwisataan
- Pengertian Kepariwisataan beserta contohnya
Kepariwisataan adalah
segala sesuatu yang berhubungan dengan penyelenggaraan pariwisata. Dari pengertian
tersebut, semua kegiatan dan urusan yang ada kaitannya dengan perencanaan,
pengaturan, pelaksanaan, pengawasan pariwisata baik yang dilakukan oleh
pemerintah, pihak swasta dan masyarakat, disebut “kepariwisataan”.
Wisata
merupakan suatu kegiatan perjalanan atau sebagian dari kegiatan tersebut yang
dilakukan secara sukarela serta bersifat sementara untuk menikmati obyek dan
daya tarik wisata. Sedangkan wisatawan adalah orang yang melakukan kegiatan
wisata. “Tourism is an integrated system and can be viewed in terms of demand
and supply. The demand is made up of domestic and international tourist market.
The supply is comprised of transportations, tourist attractions and activities,
tourist facilities, services and related infrastructure, and information and
promotion. Visitors are defined as tourist and the remainder as same-day
visitors”.
Pada garis besarnya, definisi tersebut menunjukkan bahwa
kepariwisataan memiliki arti keterpaduan yang di satu sisi diperani oleh faktor
permintaan dan faktor ketersediaan. Faktor permintaan terkait oleh permintaan
pasar wisatawan domestik dan mancanegara. Sedangkan faktor ketersediaan
dipengaruhi oleh transportasi, atraksi wisata dan aktifitasnya,
fasilitas-fasilitas, pelayanan dan prasarana terkait serta informasi dan promosi.
Ketika seseorang
ingin melakukan suatu perjalanan ke suatu tempat pasti mereka mempunyai maksud
tersendiri dalam kegiatan perjalanan tersebut. Perjalanan yang dilakukan
sesorang ditimbulkan karena adanya sesuatu yang menarik yang biasa disebut daya
tarik wisata.
Dalam kaitannya dengan manajemen kepariwisataan, daya tarik atau atraksi(attraction) tersebut dibedakan menjadi dua kelompok, yaitu obyek wisata (site attraction) dan atraksi wisata (event attraction).
Lebih lanjut, obyek wisata juga terbagi menjadi dua kelompok, obyek wisata alam , – ciptaan Tuhan – (natural site-attraction) dan obyek wisata karya manusia (man-made site-attraction). Demikian juga halnya dengan atraksi wisata yang terbagi menjadi dua yakni atraksi “asli” (real, authentic) dan atraksi “pentas” (staged, artificial).
Adapun yang membedakan antara Obyek Wisata dan Atraksi Wisata adalah masing-masing karakteristiknya, antara lain sbb.:
Obyek Wisata, bersifat statis, terikat pada tempat, dapat dijamah (tangible).
Contoh, Obyek Wisata Alam: Pantai, Gunung/bukit, Hutan, Pulau, Danau, Air terjun, Gua, Lembah, Pemandangan Alam, Cagar alam, Suaka Margasatwa, Taman Nasional, dll;
Contoh, Obyek Wisata Alam: Pantai, Gunung/bukit, Hutan, Pulau, Danau, Air terjun, Gua, Lembah, Pemandangan Alam, Cagar alam, Suaka Margasatwa, Taman Nasional, dll;
Contoh, Obyek Wisata Karya Manusia: Situs Sejarah, Candi, Monumen, Tugu, Bangunan berasitektur khas/daerah, Bangunan dan lokasi bersejarah seperti museum, pelabuhan, mesjid, gereja, kraton, makam tokoh agama/nasional/sejarah, bangunan lain yang bernilai khusus antara lain jembatan (mis. Ampera, Suramadu, Kutai-Kartanegara – sayang mengalami musibah), bendungan, perkebunan, kebun binatang, taman kota, taman rekreasi, dsb;
Atraksi Wisata, bersifat dinamis, mencerminkan adanya gerak, tidak terikat tempat (dapat berpindah) dan tidak dapat dijamah (intangible).
Atraksi Wisata, bersifat dinamis, mencerminkan adanya gerak, tidak terikat tempat (dapat berpindah) dan tidak dapat dijamah (intangible).
Contoh, atraksi asli (ada atau tidak ada tourist akan berlangsung seperti apa adanya): seperti adat istiadat, pakaian traditional, arsitektur khas/daerah, kebiasaan dan pola hidup, gaya hidup, bahasa, suasana keakraban dan keramahan masyarakat, seni budaya yang melekat pada kehidupan masyarakat, seni batik, seni ukir, seni pahat, seni lukis, seni tari & gamelan, seni musik, upacara ritual keagamaan, upacara perkawinan, upacara menyambut kelahiran anak, upacara kraton, acara 17-an (Agustus), dsb.
Contoh, atraksi pentas: Pementasan seni budaya (tari, gamelan, musik, wayang, dll), pameran lukisan, pameran pahatan, pameran ukiran, peragaan busana, dll.
Definisi Daya Tarik Wisata
Dalam UU. no X/Th. 2009 tentang Kepariwisataan, Obyek Wisata dan Atraksi Wisata tidak didefinisikan masing-masing secara terpisah, melainkan dalam satu definisiDaya Tarik Wisata (Tourism Attraction, Tourist Attraction), sebagai berikut:
Daya Tarik Wisata – adalah segala sesuatu yang memiliki keunikan, keindahan dan nilai yang berupa keanekaragaman kekayaan alam, budaya dan hasil buatan manusia yang menjadi sasaran atau tujuan kunjungan wisatawan.
Jika kita telaah lebih cermat, definisi tersebut di atas mewakili semua penjelasan yang diuraikan sebelumnya seperti di atas, yaitu obyek wisata, baik obyek wisata alam maupun karya manusia, serta atraksi wisata, baik yang asli melekat dalam kehidupan masyarakat maupun yang dipentaskan.
Daya Tarik Wisata – adalah segala sesuatu yang memiliki keunikan, keindahan dan nilai yang berupa keanekaragaman kekayaan alam, budaya dan hasil buatan manusia yang menjadi sasaran atau tujuan kunjungan wisatawan.
Jika kita telaah lebih cermat, definisi tersebut di atas mewakili semua penjelasan yang diuraikan sebelumnya seperti di atas, yaitu obyek wisata, baik obyek wisata alam maupun karya manusia, serta atraksi wisata, baik yang asli melekat dalam kehidupan masyarakat maupun yang dipentaskan.
Nama : Putri Rahayu
Npm : 18614621
Class : 1SA01
Tuesday, 27 January 2015
Anti Cheating Campaign (Group Assignment)
We got assignment from our lecturer to make a campaign video. And here we go.. we made it. Our video titled Anti-Cheating Campaign. You should check this out our video and please enjoy! :)
40 Advertising Techniques
Basic persuasion techniques
17. Charisma.
Sometimes, persuaders can be effective simply by appearing firm, bold, strong, and confident. This is particularly true in political and advocacy messages. People often follow charismatic leaders even when they disagree with their positions on issues that affect them.
18. Euphemism.
While the Glittering generalities and Name-calling techniques arouse audiences with vivid, emotionally suggestive words, Euphemism tries to pacify audiences in order to make an unpleasant reality more palatable. Bland or abstract terms are used instead of clearer, more graphic words. Thus, we hear about corporate "downsizing" instead of "layoffs," or "enhanced interrogation techniques" instead of "torture.”
19. Extrapolation.
Persuaders sometimes draw huge conclusions on the basis of a few small facts. Extrapolation works by ignoring complexity. It’s most persuasive when it predicts something we hope can or will be true.
20. Flattery.
Persuaders love to flatter us. Politicians and advertisers sometimes speak directly to us: "You know a good deal when you see one." "You expect quality." "You work hard for a living." "You deserve it." Sometimes ads flatter us by showing people doing stupid things, so that we’ll feel smarter or superior. Flattery works because we like to be praised and we tend to believe people we like. (We’re sure that someone as brilliant as you will easily understand this technique!)
21. Glittering generalities.
This is the use of so-called "virtue words" such as civilization, democracy, freedom, patriotism, motherhood, fatherhood, science, health, beauty, and love. Persuaders use these words in the hope that we will approve and accept their statements without examining the evidence. They hope that few people will ask whether it’s appropriate to invoke these concepts, while even fewer will ask what these concepts really mean.
1. Association.
This persuasion technique tries to link a product, service, or idea with something
already liked or desired by the target audience, such as fun, pleasure, beauty, security, intimacy,
success, wealth, etc. The media message doesn’t make explicit claims that you’ll get these things;
the association is implied. Association can be a very powerful technique. A good ad can create a
strong emotional response and then associate that feeling with a brand (family = Coke, victory =
Nike). This process is known as emotional transfer. Several of the persuasion techniques below, like
Beautiful people, Warm & fuzzy, Symbols and Nostalgia, are specific types of association.
2. Bandwagon.
Many ads show lots of people using the product, implying that "everyone is doing it" (or at least, "all the cool people are doing it"). No one likes to be left out or left behind, and these ads urge us to "jump on the bandwagon.” Politicians use the same technique when they say, "The American people want..." How do they know?
3. Beautiful people.
Beautiful people uses good-looking models (who may also be celebrities) to attract our attention. This technique is extremely common in ads, which may also imply (but never promise!) that we’ll look like the models if we use the product.
4. Bribery.
This technique tries to persuade us to buy a product by promising to give us something else, like a discount, a rebate, a coupon, or a "free gift.” Sales, special offers, contests, and sweepstakes are all forms of bribery. Unfortunately, we don’t really get something for free -- part of the sales price covers the cost of the bribe.
5. Celebrities.
(A type of Testimonial – the opposite of Plain folks.) We tend to pay attention to famous people. That’s why they’re famous! Ads often use celebrities to grab our attention. By appearing in an ad, celebrities implicitly endorse a product; sometimes the endorsement is explicit. Many people know that companies pay celebrities a lot of money to appear in their ads (Nike’s huge contracts with leading athletes, for example, are well known) but this type of testimonial still seems to be effective.
6. Experts.
(A type of Testimonial.) We rely on experts to advise us about things that we don’t know ourselves. Scientists, doctors, professors and other professionals often appear in ads and advocacy messages, lending their credibility to the product, service, or idea being sold. Sometimes, “plain folks” can also be experts, as when a mother endorses a brand of baby powder or a construction worker endorses a treatment for sore muscles.
7. Explicit claims.
Something is "explicit" if it is directly, fully, and/or clearly expressed or demonstrated. For example, some ads state the price of a product, the main ingredients, where it was made, or the number of items in the package – these are explicit claims. So are specific, measurable promises about quality, effectiveness, or reliability, like “Works in only five minutes!” Explicit claims can be proven true or false through close examination or testing, and if they’re false, the advertiser can get in trouble. It can be surprising to learn how few ads make explicit claims. Most of them try to persuade us in ways that cannot be proved or disproved.
8. Fear.
This is the opposite of the Association technique. It uses something disliked or feared by
the intended audience (like bad breath, failure, high taxes or terrorism) to promote a "solution.” Ads
use fear to sell us products that claim to prevent or fix the problem. Politicians and advocacy groups
stoke our fears to get elected or to gain support.
9. Humor.
Many ads use humor because it grabs our attention and it’s a powerful persuasion technique. When we laugh, we feel good. Advertisers make us laugh and then show us their product or logo because they’re trying to connect that good feeling to their product. They hope that when we see their product in a store, we’ll subtly re-experience that good feeling and select their product. Advocacy messages (and news) rarely use humor because it can undermine their credibility; an exception is political satire.
10. Intensity.
The language of ads is full of intensifiers, including superlatives (greatest, best, most, fastest, lowest prices), comparatives (more, better than, improved, increased, fewer calories), hyperbole (amazing, incredible, forever), exaggeration, and many other ways to hype the product.
11. Maybe.
Unproven, exaggerated or outrageous claims are commonly preceded by "weasel words" such as may, might, can, could, some, many, often, virtually, as many as, or up to. Watch for these words if an offer seems too good to be true. Commonly, the Intensity and Maybe techniques are used together, making the whole thing meaningless.
12. Plain folks.
(A type of Testimonial – the opposite of Celebrities.) This technique works because we may believe a "regular person" more than an intellectual or a highly-paid celebrity. It’s often used to sell everyday products like laundry detergent because we can more easily see ourselves using the product, too. The Plain folks technique strengthens the down-home, "authentic" image of products like pickup trucks and politicians. Unfortunately, most of the "plain folks" in ads are actually paid actors carefully selected because they look like "regular people.”
13. Repetition.
Advertisers use repetition in two ways: Within an ad or advocacy message, words, sounds or images may be repeated to reinforce the main point. And the message itself (a TV commercial, a billboard, a website banner ad) may be displayed many times. Even unpleasant ads and political slogans work if they are repeated enough to pound their message into our minds.
14. Testimonials.
Media messages often show people testifying about the value or quality of a product, or endorsing an idea. They can be experts, celebrities, or plain folks. We tend to believe them because they appear to be a neutral third party (a pop star, for example, not the lipstick maker, or a community member instead of the politician running for office.) This technique works best when it seems like the person “testifying” is doing so because they genuinely like the product or agree with the idea. Some testimonials may be less effective when we recognize that the person is getting paidto endorse the product.
15. Warm & fuzzy.
This technique uses sentimental images (especially of families, kids and animals) to stimulate feelings of pleasure, comfort, and delight. It may also include the use of soothing music, pleasant voices, and evocative words like "cozy" or "cuddly.” The Warm & fuzzy technique is another form of Association. It works well with some audiences, but not with others, who may find it too corny.
Intermediate persuasion techniques
16. The Big Lie.
According to Adolf Hitler, one of the 20th century’s most dangerous propagandists, people are more suspicious of a small lie than a big one. The Big Lie is more than exaggeration or hype; it’s telling a complete falsehood with such confidence and charisma that people believe it. Recognizing The Big Lie requires "thinking outside the box" of conventional wisdom and asking the questions other people don’t ask.
17. Charisma.
Sometimes, persuaders can be effective simply by appearing firm, bold, strong, and confident. This is particularly true in political and advocacy messages. People often follow charismatic leaders even when they disagree with their positions on issues that affect them.
18. Euphemism.
While the Glittering generalities and Name-calling techniques arouse audiences with vivid, emotionally suggestive words, Euphemism tries to pacify audiences in order to make an unpleasant reality more palatable. Bland or abstract terms are used instead of clearer, more graphic words. Thus, we hear about corporate "downsizing" instead of "layoffs," or "enhanced interrogation techniques" instead of "torture.”
19. Extrapolation.
Persuaders sometimes draw huge conclusions on the basis of a few small facts. Extrapolation works by ignoring complexity. It’s most persuasive when it predicts something we hope can or will be true.
20. Flattery.
Persuaders love to flatter us. Politicians and advertisers sometimes speak directly to us: "You know a good deal when you see one." "You expect quality." "You work hard for a living." "You deserve it." Sometimes ads flatter us by showing people doing stupid things, so that we’ll feel smarter or superior. Flattery works because we like to be praised and we tend to believe people we like. (We’re sure that someone as brilliant as you will easily understand this technique!)
21. Glittering generalities.
This is the use of so-called "virtue words" such as civilization, democracy, freedom, patriotism, motherhood, fatherhood, science, health, beauty, and love. Persuaders use these words in the hope that we will approve and accept their statements without examining the evidence. They hope that few people will ask whether it’s appropriate to invoke these concepts, while even fewer will ask what these concepts really mean.
22. Name-calling.
This technique links a person or idea to a negative symbol (liar, creep, gossip, etc.). It’s the opposite of Glittering generalities. Persuaders use Name-calling to make us reject the person or the idea on the basis of the negative symbol, instead of looking at the available evidence. A subtler version of this technique is to use adjectives with negative connotations (extreme, passive, lazy, pushy, etc.) Ask yourself: Leaving out the name-calling, what are the merits of the idea itself?
23. New.
We love new things and new ideas, because we tend to believe they’re better than old things and old ideas. That’s because the dominant culture in the United States (and many other countries) places great faith in technology and progress. But sometimes, new products and new ideas lead to new and more difficult problems.
24. Nostalgia.
This is the opposite of the New technique. Many advertisers invoke a time when life was simpler and quality was supposedly better ("like Mom used to make"). Politicians promise to bring back the "good old days" and restore "tradition." But whose traditions are being restored? Who did they benefit, and who did they harm? This technique works because people tend to forget the bad parts of the past, and remember the good.
25. Rhetorical questions.
These are questions designed to get us to agree with the speaker. They are set up so that the “correct” answer is obvious. ("Do you want to get out of debt?" "Do you want quick relief from headache pain?" and "Should we leave our nation vulnerable to terrorist attacks?" are all rhetorical questions.) Rhetorical questions are used to build trust and alignment before the sales pitch.
26. Scientific evidence.
This is a particular application of the Expert technique. It uses the paraphernalia of science (charts, graphs, statistics, lab coats, etc.) to "prove" something. It often works because many people trust science and scientists. It’s important to look closely at the "evidence," however, because it can be misleading.
27. Simple solution.
Life is complicated. People are complex. Problems often have many causes, and they’re not easy to solve. These realities create anxiety for many of us. Persuaders offer relief by ignoring complexity and proposing a Simple solution. Politicians claim one policy change (lower taxes, a new law, a government program) will solve big social problems. Advertisers take this strategy even further, suggesting that a deodorant, a car, or a brand of beer will make you beautiful, popular and successful.
28. Slippery slope.
This technique combines Extrapolation and Fear. Instead of predicting a positive future, it warns against a negative outcome. It argues against an idea by claiming it’s just the first step down a “slippery slope” toward something the target audience opposes. ("If we let them ban smoking in restaurants because it’s unhealthy, eventually they’ll ban fast food, too." This argument ignores the merits of banning smoking in restaurants.) The Slippery slope technique is commonly used in political debate, because it’s easy to claim that a small step will lead to a result most people won’t like, even though small steps can lead in many directions.
29. Symbols.
Symbols are words or images that bring to mind some larger concept, usually one with strong emotional content, such as home, family, nation, religion, gender, or lifestyle. Persuaders use the power and intensity of symbols to make their case. But symbols can have different meanings for different people. Hummer SUVs are status symbols for some people, while to others they are symbols of environmental irresponsibility.
Advanced persuasion techniques
30. Ad hominem.
Latin for "against the man," the ad hominem technique responds to an argument by attacking the opponent instead of addressing the argument itself. It’s also called "attacking the messenger.” It works on the belief that if there’s something wrong or objectionable about the messenger, the message must also be wrong.
31. Analogy.
An analogy compares one situation with another. A good analogy, where the situations are reasonably similar, can aid decision-making. A weak analogy may not be persuasive, unless it uses emotionally-charged images that obscure the illogical or unfair comparison.
32. Card stacking.
No one can tell the whole story; we all tell part of the story. Card stacking, however, deliberately provides a false context to give a misleading impression. It "stacks the deck," selecting only favorable evidence to lead the audience to the desired conclusion.
33. Cause vs. Correlation.
While understanding true causes and true effects is important, persuaders can fool us by intentionally confusing correlation with cause. For example: Babies drink milk. Babies cry. Therefore, drinking milk makes babies cry.
34. Denial.
This technique is used to escape responsibility for something that is unpopular or controversial. It can be either direct or indirect. A politician who says, "I won’t bring up my opponent’s marital problems," has just brought up the issue without sounding mean.
35. Diversion.
This technique diverts our attention from a problem or issue by raising a separate issue, usually one where the persuader has a better chance of convincing us. Diversion is often used to hide the part of the story not being told. It is also known as a “red herring.”
36. Group dynamics.
We are greatly influenced by what other people think and do. We can get carried away by the potent atmosphere of live audiences, rallies, or other gatherings. Group dynamics is a more intense version of the Majority belief and Bandwagon techniques.
37. Majority belief.
This technique is similar to the Bandwagon technique. It works on the assumption that if most people believe something, it must be true. That’s why polls and survey results are so often used to back up an argument, even though pollsters will admit that responses vary widely depending on how one asks the question.
38. Scapegoating.
Extremely powerful and very common in political speech, Scapegoating blames a problem on one person, group, race, religion, etc. Some people, for example, claim that undocumented (“illegal”) immigrants are the main cause of unemployment in the United States, even though unemployment is a complex problem with many causes. Scapegoating is a particularly dangerous form of the Simple solution technique.
39. Straw man.
This technique builds up an illogical or deliberately damaged idea and presents it as something that one’s opponent supports or represents. Knocking down the "straw man" is easier than confronting the opponent directly.
40. Timing.
Sometimes a media message is persuasive not because of what it says, but because of when it’s delivered. This can be as simple as placing ads for flowers and candy just before Valentine’s Day, or delivering a political speech right after a major news event. Sophisticated ad campaigns commonly roll out carefully-timed phases to grab our attention, stimulate desire, and generate a response.
Sunday, 25 January 2015
Thai Life Insurance 'Silence of Love' Commercial
"Silence of Love" is a commercial that very touched. There is a girl who has a father who is deaf-mute. She wish that she has a better father, a normal father and like other fathers. A father who can listen to all her hopes and understand her. She was always being bullied by her friends at school. Her friends always tease and keep insulting her that she has a father who is deaf-mute. The girl was upset and she always fights with her friends at school. She was very disappointed to have a father who is deaf-mute. She hates his father. Every single day she keep to think that her life was not as lucky as her friends who have a normal father.
She was very depressed about it every day. Until one day when on her birthday, her father was preparing everything for the birthday of his daughter. He was preparing a birthday cake and getting ready to say something to her that he was sorry that he was born a deaf-mute father, he can not speak like other fathers, but he just wants her to know that he loves her with all his heart.
But, it was too late. The girl tried to kill herself and she fell in the bathroom. Her father who heard it immediately stood up and running and see what was wrong. He was shocked that it was his daugther she had blood on her hand. He ran out to seek help. He kept crying and asking for help. He arrived at the hospital he begged the doctor to not let anything happen to her. He said he has money, house, and he wants the doctor to take it all as long as her daughter is okay. And he gave her daughter his blood to help her to keep alive.
In conclusion, this commercial tells us that insurance is very important. Especially for those we love. His father should prepare an insurance for her daughter and himself, if one day something bad happens to them. They can use it. If you have a life insurance it will be more comfortable and we do not need to think about the bad things that will happen, because our lives are already guaranteed by an insurance.
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